CX: Successful management of emotions Positive customer experiences and respectively resulting emotional bonds facilitate sustainable business relationships. A central variable in the customer’s experience ... read more

Design Thinking is taking over the business world Design Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the ... read more

10 new Certified Facilitators Design Thinking for P+M Design Thinking is conquering the corporate community and poses new challenges for the market research industry!
Currently, Design Thinking ... read more

Online communities: optimising touch points and customer journeys Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it ... read more

Mobility of the future: Where is this journey taking us? Hardly anything is as natural to us as mobility. But right now we are in the middle of the greatest change the concept of mobility has ever experienced. ... read more

The ideal pricing strategy for your medication When it comes to high-cost prescription drugs, having an optimal pricing strategy at market entry is a key success factor. But how do you find the right price for your product? ... read more

BRAND|VIEW – Do you know your product’s personality? BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you ... read more

Are electric motors the engines of the future? Everybody is talking about e-cars, but for some reason they are only slowly winning ground in Germany. Our latest survey shows: The number of motorists who view fuel-efficient petrol ... read more

Hit the mark creatively Creative Problem Solving (CPS) is an excellent approach to finding innovative and imaginative solutions along the customer journey. Heiner Junker is a certified CPS facilitator and certified ... read more