More speed, more depth: How AI is turning qualitative market research upside down AI is turning things upside down. In market research, too. While companies and researchers have had to wait a relatively ... read more

Here for you: Our Healthcare Research Department For 30 years, the world's leading pharmaceutical manufacturers have placed their trust in Produkt + Markt's Healthcare Research Division. But what exactly makes us ... read more

Understanding through experience Would you like to know whether your product is well positioned in the market, and how you should prepare it for the future? The structural constellation approach allows you to experience the ... read more

Patient Centricity: Closer to the patient with IN|SPIARY How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing ... read more

The ideal pricing strategy for your medication When it comes to high-cost prescription drugs, having an optimal pricing strategy at market entry is a key success factor. But how do you find the right price for your product? ... read more

BRAND|VIEW – Do you know your product’s personality? BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you ... read more

CX Monitoring: How satisfied are you with your health insurance? Customer experience and customer loyalty play an important role in the highly competitive health insurance industry. How does one dependably ... read more

When products find their voice Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview ... read more