It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we ... read more

Work in partnership - How MROC and Design Thinking can collaborate MROC’S are unbeatable when it comes to agility in innovation processes such as Design Thinking! Even so, they are still all too rarely found in Design ... read more

P+M trains international design thinkers Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the ... read more

Design Thinking: Peeking behind the scenes Building, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called ... read more

Design Thinking and Market Research With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe ... read more

Design Thinking is taking over the business world Design Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the ... read more

10 new Certified Facilitators Design Thinking for P+M Design Thinking is conquering the corporate community and poses new challenges for the market research industry!
Currently, Design Thinking ... read more

Online communities: optimising touch points and customer journeys Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it ... read more

Hit the mark creatively Creative Problem Solving (CPS) is an excellent approach to finding innovative and imaginative solutions along the customer journey. Heiner Junker is a certified CPS facilitator and certified ... read more

From Insights to Illumination What is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative ... read more

Qual and Co-Creation – An inspiring Combination Qualitative market research and co-creation complement each other perfectly; they are, however, completely different disciplines that each require very distinctive skills. When ... read more

Business Development with LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is a method to promote innovation. Building with your hands not only promotes creativity and a change of ... read more

Deep Insights Successful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities ... read more

Experiencing Creativity First Hand Which methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt ... read more

When products find their voice Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview ... read more

Product Market Research of the Future What do international experts predict for the future of product market research? Members of the international WIN network discussed this question in a panel held by the journal ... read more

Brilliant ideas do not grow on trees A great idea hardly ever really comes out of nowhere. At the beginning of an innovation or ideation process, there is almost always a fuzzy front end, characterised by qualitative ... read more

TREND|CAFÉ Innovations are essential for every company. Nevertheless, this can be quite a challenge. Unfortunately, great ideas don’t just fall into one’s lap. So what is the best way for you to generate ideas, gain ... read more