Online communities: optimising touch points and customer journeys Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it ... read more

From Insights to Illumination What is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative ... read more

Deep Insights Successful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities ... read more

Product Market Research of the Future What do international experts predict for the future of product market research? Members of the international WIN network discussed this question in a panel held by the journal ... read more

How does your brand taste? Do you know what your brand tastes like? Most interviewees find it difficult to put associations and images from their minds into words. In collaboration with Prof. Ulrich Enneking and ... read more

Knowing the Shopper H Leaflets, flyers, or perhaps in-store TV? Anyone who wants to push sales with promotion activities, needs to know what makes the customers tick, or any efforts might miss the point. But how do we get an authentic ... read more