Ethnography When was the last time you met one of your customers in his or her personal environment? How many authentic insights do you have about their everyday routines and product uses? Do you know their secret ... read more

Mobile Ethnography Visual material and survey data are merged and analyzed holistically: Accompany your target group in their everyday life for days or weeks. Discover the little "gold nuggets" and casual moments ... read more

Innovation Hubs everywhere Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact ... read more

It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we ... read more

What kind of driver are you? According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car ... read more

Trend Research E-Cars – What about user experience? One million electric vehicles are supposed to be on German roads by 2020. However, private users are still few and far in between. So how is the user ... read more