Value-based pricing can be much more than a pure pricing strategy Value-based Pricing. Was genau steckt eigentlich hinter diesem Ansatz? Und wie lassen sich mithilfe dessen Wettbewerbsvorteile identifizieren? ... read more

The ideal pricing strategy for your medication When it comes to high-cost prescription drugs, having an optimal pricing strategy at market entry is a key success factor. But how do you find the right price for your product? ... read more

The optimal price in a globally interconnected market One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool ... read more

Multilateral Pricing Ever since the launch of the Euro, isolated markets have been a thing of the past. Therefore companies are forced to develop a common pricing policy for all of their sales markets in order ... read more