It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we ... read more

What kind of driver are you? According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car ... read more

Touch me if you can Website, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more ... read more

Clear, yet ambiguous - Pictures in Brand Research In brand research, pictures present a clear benefit since they can be used to measure motives, attitudes, and emotions implicitly. The catch: ... read more

Optimisation of Touch-point Portfolios The Internet and social media have become some of the most important sources of information in our daily lives, privately as well as professionally. Hence new media are ... read more