What kind of driver are you? According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car ... read more

Successful segmentation with pictures Don’t say it with flowers, say it with pictures. Even market research effectively takes advantage of the fact that a picture is worth a thousand words. Based on a study dealing with ... read more

Who shops at my pharmacy? What is most important to my customers? Which types of shoppers actually shop at my pharmacy?Any pharmacist should be able to answer these questions ... read more

Knowing the Shopper H Leaflets, flyers, or perhaps in-store TV? Anyone who wants to push sales with promotion activities, needs to know what makes the customers tick, or any efforts might miss the point. But how do we get an authentic ... read more