explore + evolve For your success and growth, we explore new worlds, discover surprising and previously unknown things. In doing so, we do not walk on any well-trodden paths, but constantly develop new approaches together ... read more

Mobile Ethnography Visual material and survey data are merged and analyzed holistically: Accompany your target group in their everyday life for days or weeks. Discover the little "gold nuggets" and casual moments ... read more

Innovation Hubs everywhere Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact ... read more

Understanding through experience Would you like to know whether your product is well positioned in the market, and how you should prepare it for the future? The structural constellation approach allows you to experience the ... read more

From Insights to Illumination What is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative ... read more

Off to the Dark Side of the Iceberg You probably know the common iceberg analogy: We are only aware of the tip above water, while the rest remains underneath the surface. The same is true for human ... read more

Qual and Co-Creation – An inspiring Combination Qualitative market research and co-creation complement each other perfectly; they are, however, completely different disciplines that each require very distinctive skills. When ... read more

Business Development with LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is a method to promote innovation. Building with your hands not only promotes creativity and a change of ... read more

Deep Insights Successful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities ... read more

Experiencing Creativity First Hand Which methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt ... read more

TREND|CAFÉ Innovations are essential for every company. Nevertheless, this can be quite a challenge. Unfortunately, great ideas don’t just fall into one’s lap. So what is the best way for you to generate ideas, gain ... read more