Hit the mark creatively Creative Problem Solving (CPS) is an excellent approach to finding innovative and imaginative solutions along the customer journey. Heiner Junker is a certified CPS facilitator and certified ... read more

When products find their voice Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview ... read more

Product Market Research of the Future What do international experts predict for the future of product market research? Members of the international WIN network discussed this question in a panel held by the journal ... read more