Innovation Hubs everywhere Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact ... read more

It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we ... read more

Understanding through experience Would you like to know whether your product is well positioned in the market, and how you should prepare it for the future? The structural constellation approach allows you to experience the ... read more

CX: Successful management of emotions Positive customer experiences and respectively resulting emotional bonds facilitate sustainable business relationships. A central variable in the customer’s experience ... read more

Qual and Co-Creation – An inspiring Combination Qualitative market research and co-creation complement each other perfectly; they are, however, completely different disciplines that each require very distinctive skills. When ... read more

Business Development with LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is a method to promote innovation. Building with your hands not only promotes creativity and a change of ... read more

More than Words Sometimes traditional surveys just hit the brick wall – especially if consumers are asked to describe their feelings, although the respective situation occurred already a while ago. However, the ... read more

Successful segmentation with pictures Don’t say it with flowers, say it with pictures. Even market research effectively takes advantage of the fact that a picture is worth a thousand words. Based on a study dealing with ... read more

Touch me if you can Website, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more ... read more

Clear, yet ambiguous - Pictures in Brand Research In brand research, pictures present a clear benefit since they can be used to measure motives, attitudes, and emotions implicitly. The catch: ... read more