Ethnography When was the last time you met one of your customers in his or her personal environment? How many authentic insights do you have about their everyday routines and product uses? Do you know their secret ... read more

explore + evolve For your success and growth, we explore new worlds, discover surprising and previously unknown things. In doing so, we do not walk on any well-trodden paths, but constantly develop new approaches together ... read more

Mobile Ethnography Visual material and survey data are merged and analyzed holistically: Accompany your target group in their everyday life for days or weeks. Discover the little "gold nuggets" and casual moments ... read more

Innovation Hubs everywhere Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact ... read more

HealthyLivestock - 4th Newsletter The fourth HealthyLivestock newsletter has been published and reports on current events and provides insights into the results of research from the various work packages in Europe ... read more

Climate change: One day before the deadline, but not too late Climate change and the associated global warming are perceived as a threat to humanity by the vast majority of the world population surveyed. ... read more

Unconcerned on the Net? 31 percent of Germans expressed concern about the digital sharing of their personal data in October 2020 (top3boxes on a scale of 10). Compared to the previous year, this represents a ... read more

In the equality trap! Although the home is still perceived by the vast majority as a place of equality in October 2020, the values drop significantly in the pandemic year. 73 percent of all respondents in Germany believe that equality ... read more

Corona makes Germans fit! Despite all the negative effects of the pandemic, 74 percent of Germans feel healthy in October 2020. This is an increase of 3 percent compared to the previous year and a place in ... read more