German opinion: artificial intelligence should not replace doctors Humans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in ... read more

BRAND|GRAPH – Buddy-buddy with the brand Relationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to ... read more

P+M trains international design thinkers Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the ... read more

Healthy Livestock: We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers ... read more

Design Thinking: Peeking behind the scenes Building, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called ... read more

In the fast lane: Rising demand for e-cars While electric mobility was not really gaining much ground in Germany over the past years, recent studies show a much more dynamic development in the field. But how do ... read more

Design Thinking and Market Research With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe ... read more

Here for you: Our Healthcare Research Department For 30 years, the world's leading pharmaceutical manufacturers have placed their trust in Produkt + Markt's Healthcare Research Division. But what exactly makes us ... read more

Understanding through experience Would you like to know whether your product is well positioned in the market, and how you should prepare it for the future? The structural constellation approach allows you to experience the ... read more