More than Words Sometimes traditional surveys just hit the brick wall – especially if consumers are asked to describe their feelings, although the respective situation occurred already a while ago. However, the ... read more

When products find their voice Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview ... read more

Successful segmentation with pictures Don’t say it with flowers, say it with pictures. Even market research effectively takes advantage of the fact that a picture is worth a thousand words. Based on a study dealing with ... read more

At your Service: Our Agribusiness Research Department The history of Produkt + Markt is closely linked to agriculture. Agribusiness research has been our core business for more than 40 years. ... read more

Product Market Research of the Future What do international experts predict for the future of product market research? Members of the international WIN network discussed this question in a panel held by the journal ... read more

Trend Research E-Cars – What about user experience? One million electric vehicles are supposed to be on German roads by 2020. However, private users are still few and far in between. So how is the user ... read more

The optimal price in a globally interconnected market One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool ... read more

Who shops at my pharmacy? What is most important to my customers? Which types of shoppers actually shop at my pharmacy?Any pharmacist should be able to answer these questions ... read more

How does your brand taste? Do you know what your brand tastes like? Most interviewees find it difficult to put associations and images from their minds into words. In collaboration with Prof. Ulrich Enneking and ... read more