BRAND|VIEW The setting: You would like to know more about the current state of your brand essence and brand image within your target audience. However, you do not want to bore participants with conventional surveys. ... read more

IN|SPIARY Innovations aren’t a matter of luck; they require a lot of work and proper inspiration. Even today, 70% of all innovations still flop. So if you are looking for new ideas, inspiration, and innovation, you should not ... read more

VAL|LERY Anyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do you uncover thoughts and feelings that can be ... read more

My friend, the brand approaches from narrative and systemic psychology breathe new life into brand measurement, says Julia David. In R&R she will present two tools that can be used in qualitative ... read more

It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we ... read more

High quality of Produkt + Markt now certified Produkt + Markt is dedicated to quality. Certification by DIN EN ISO 9001 and ISO 20252 is proof that we consistently and systematically upgrade our quality policies. This ... read more

Work in partnership - How MROC and Design Thinking can collaborate MROC’S are unbeatable when it comes to agility in innovation processes such as Design Thinking! Even so, they are still all too rarely found in Design ... read more

BRAND|GRAPH BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing ... read more

German opinion: artificial intelligence should not replace doctors Humans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in ... read more