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Segmentation & Typologies

Segmentation that Leverages Differences

Segmentation makes the difference: between generic messaging and tailored communication, between gut feeling and data-driven decision-making. Our tools not only reveal who your target audiences are, but also how they feel, think, and decide.
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Segmenting Target Groups with Precision

Target audiences often hold deep motivations they do not explicitly articulate. VAL|LERY and PIC|MOTION make these underlying patterns visible. The result is clearly differentiated segments that provide strong strategic direction.

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KIRA Personas

Bringing Personas to Life with KIRA

Teams perform more effectively when personas feel tangible and real. KIRAyour PERSONA brings them into the conversation. Digital personas respond directly and support confident decision making throughout your projects.

How KIRA Brings Personas to Life
Shoes on wooden floor

Differentiating Products with Clarity Using ALAS|CA

Target audiences have distinct preferences. ALAS|CA segments them based on benefit preferences and simulates real world behavior. This makes clearly defined product profiles visible and strategically actionable.

Learn More About Benefit Segmentation with ALAS|CA
Segmentierungsmodelle

Management Ready Segments with SEG|MATRIX

Segmentation models demonstrate their true value when they are easy to compare and evaluate. SEG|MATRIX tests multiple model variations and visualizes the optimal solution. This provides a clear foundation for confident decision making.

Learn More About SEG|MATRIX
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