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Healthcare

Complex questions. Clear insights.

Healthcare Market Research with Heart and Mind: We combine a passion for innovation with solid experience – supported by a large team with diverse skills and a shared passion: Listening, empathizing, responding – precisely to what matters to you. Sustainable. Relevant. Action-guiding.

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Produkt + Markt Healthcare Research


Benefit from our decades of experience in the pharmaceutical sector. There is hardly an indication or question that we have not addressed over the years. Annually, we conduct over 500 research and consulting projects and more than 10,000 interviews with healthcare professionals.

How can I quickly engage in conversation with exclusive specialist groups in market research?

The case study from the pharmaceutical industry demonstrates how direct access provides qualitative insights. Fast, targeted, and with profound depth of understanding.

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How can market research succeed in the context of rare diseases despite minimal incidences?

The article illustrates how specialized recruitment and sensitive research enable reliable insights. Even under extreme conditions.

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What must modern pharmaceutical market research achieve today to remain relevant?

The article describes new working methods in pharmaceutical research. Fast, iterative, and learning-oriented. With a clear impact on decision-making.

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How can brand effects be captured beyond rational surveys?

Discover how structural constellations make brands tangible. How emotions and dynamics become visible and controllable.

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How do I effectively integrate market research data into strategy and organization?

The article highlights six advantages of dialog-capable data. They connect target audience perspectives with better decisions and sustainable change.

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500*
Healthcare Projects

10,000*
Interviews with Healthcare Professionals

Indications
Comprehensive Range of Indications

Expertise
TOCii Award Winner Healthcare Research 2025

Research+
Research, consulting and coaching for maximum impact

Trust
The best in the healthcare industry work with us. Many have for decades.

We are currently witnessing three key developments in pharmaceutical market research:

Emotional Brand Messages
Emotional engagement is becoming increasingly important for pharmaceutical companies. Products need to convince not only through scientific data but also through strong emotional brand messages.

Information about PIC|MOTION

Artificial Intelligence
Artificial intelligence is significantly transforming pharmaceutical market research. While AI can identify powerful patterns and correlations in data, interpreting and contextualizing the results remains a challenge.

Our AI Principles

Rare Diseases
The market for rare diseases is poised for significant growth in the coming decades. In our research projects, we include patients, medical professionals, and pharmaceutical companies. Together, we explore patient journeys, from symptoms to diagnosis and treatment.

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Easily and quickly engage in dialogue with exclusive specialist groups
Qualitative insights on demand with exceptional depth of understanding. This is what many of our clients require today. Our case study from the pharmaceutical industry shows how it's done.
 
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Rare Diseases - When Market Research Reaches Its Limits
When the incidence of affected individuals is exceptionally low, but the pressure of suffering is high, it requires creative recruitment professionals and researchers with expertise and a keen sense of sensitivity.
 
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What Pharmaceutical Research Must Achieve Today
New approaches are needed in pharmaceutical market research. It requires speed and depth. Continuous learning and iterative processes. Katja Birke explains what works.
 
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Experiencing Brands with Systemic Constellations
Brands demonstrate their strength when people experience them both physically and emotionally. Systemic constellations bring this experience into the space and reveal dynamics that guide decisions.

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6 Benefits of Conversational Data
Effectively utilizing market research data means embedding the perspectives of target audiences and customers deeply within the organization. This promotes informed decisions and sustainable change. But how can this potential be fully realized?

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