Innovation
We identify opportunities before they become trends
Identifying Hidden Needs with Ethnography
New ideas emerge more naturally when teams truly understand the lives of their target audiences. Ethnography reveals everyday realities and uncovers hidden needs. This creates a strong foundation for innovation with genuine relevance.
How to Leverage Ethnographic Research
Accelerating and Enhancing Development with Co-Creation
Target groups provide valuable input when they are continuously involved. Our communities and the virtual design journey generate inspiration and actionable insights at every stage of development.
Learn More About Our Co-Creation Platforms
Refining Design Thinking with Research
Creative processes reach their full potential when insights are precise and evidence based. Our facilitators integrate Design Thinking with research methodologies, supporting teams in developing user centered solutions.
Explore Our Research & Design Tools
Designing the Perfect Offer with ALAS|CA
New products succeed when price and value are perfectly aligned. ALAS|CA simulates real purchase decisions and reveals which features truly matter and how offers can be optimized for maximum impact.
Simulate Purchase Decisions with ALAS|CA