Brand Research

Recognize what makes your brand strong

Every brand has its own character. To lead it effectively, you need more than standard measurements. Our brand research tools reveal how people experience your brand—emotionally, intuitively, and in comparison to the competition. This way, you can make better decisions for positioning, communication, and strategy.

Measuring Brand Affinity with BRAND|GRAPH

Target groups send subtle signals of closeness and distance. BRAND|GRAPH makes these relationship patterns visible and reveals the underlying dynamics based on systemic principles.

Brand Research with BRAND|GRAPH

Understanding Brand Character with BRAND|VIEW

People often express their perception of a brand more clearly through stories. BRAND|VIEW builds on this approach and uncovers intuitive impressions. The result is a clear and compelling picture of the brand’s character.

Gaining Deeper Brand Insights with BRAND|VIEW

Making the Unspoken Visible

Target groups often respond on a deeper level than they articulate. VAL|LERY and PIC|MOTION bring these underlying impulses to light. These tools capture motivations and emotions that are difficult to put into words.

Decoding Brand Identity

Developing Brand Strategy with BRAND|25

Target groups generate valuable momentum when they are actively involved in shaping outcomes. BRAND|25 creates the space for this collaboration. Within the workshop setting, new pathways emerge that strengthen brands and inspire teams.

Brand Strategy with BRAND|25

Experiencing Brands Through Structural Constellations

Brands reveal their full impact when people engage with them physically and emotionally. Structural constellations bring this experience into the room and make the underlying dynamics visible that shape and guide decision making.

Structural Constellations for Your Brand

Cookie name	Description	Duration	Issuer
PHPSESSID	Used to recognize/identify the visitor.	Current session	www.produktundmarkt.de
activeLanguage	Used to save the visitor's language settings.	Current session	www.produktundmarkt.de
indice_datenschutz_xxx	Used to save the consent or rejection of cookies	3 months	www.produktundmarkt.de
indice_consent_version	Used to check whether anything has changed on the page. If new entries appear, the cookie-banner is triggered again.	3 months	www.produktundmarkt.de