Produkt + Markt provides you with these solutions worldwide – with qualitative, quantitative and hybrid solutions.
AUTOMOTIVE
The automotive market has always been dynamic – which is a good thing, since this is what drives the industry. At the moment, the market is very dynamic, bringing fundamental changes and risks. Manufacturers, dealers, suppliers and service companies require information to back and fine-tune their decisions and actions as well as to plan ahead.
Markets
Passenger cars + motorbikes
Heavy duty + commercial vehicles
Manufacturers + suppliers
OES, OEM and IAM parts
Dealerships + sales
Drive systems + technology
Servicing + repairs
Target groups
Buyers, drivers, rejecters
Fleet managers
Wholesalers
Workshop managers/mechanics
AUTOMOTIVE
Topics, Tools and Projects
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring