The annual meetup for insights professionals from agencies and enterprises is approaching and we’ll be there: On September 8–9, 2026, the market research community will gather at the Campus Westend of Goethe University in Frankfurt am Main. We’ll meet corporate and agency experts for in-depth exchanges on current methods and the future topics of market research.
Two days full of inspiration, best practices, and networking!
Produkt + Markt on stage:
Uncertain future. Certain preparation. Scenario planning in practice.
How we prepare companies - for the futures that may come.
Axel Schomborg and Dr. Sandra Klee-Patsavas will show how scenario planning provides orientation in uncertain times. Using a study on outpatient healthcare in 2035 as an example, they guide you step by step through the process: identifying key factors, scenario funnel, defining scenarios, analyzing consistency, and deriving robust strategies. A hands-on talk for anyone who wants to test strategies, business models, and product positioning for future readiness.
More information, program, and tickets for Insights 2026 here.
