"We owe almost all our knowledge not to those who have agreed, but to those who have differed."
Charles Caleb Colton, English aphorist and essayist

 
Market researcher with heart and mind

Nora's interest in market research was sparked by her training as a publishing house clerk. After an internship with the publishing market researchers, Nora decided to study psychology in order to get to the bottom of the motives behind human actions.

Since 2010, Nora has been working at Produkt + Markt and is in charge of quantitative CATI or online projects for clients from the insurance and banking industry. Expert interviews and UX tests also awakened her enthusiasm for qualitative market research. In 2020, Nora then expanded her field of activity and joined the qualitative team "explore+evolve". Nora brings industry knowledge from the automotive, telecommunications, advertising research and service industries.

 

Expertise

• Mixed-method research
• Qualitative interview and survey techniques 
• Creative techniques from the CPS sector
• Expert interviews in the B2B sector

Roles/ Responsibilities

• Senior Research Manager 
• Project manager for qualitative and quantitative studies
• Conducting in-depth and expert interviews