"The most important thing is to never stop asking questions. Curiosity has its own right to exist." 
Albert Einstein


A spirit of discovery and an urge to explore

Lena has always been driven by passionate curiosity. Even today, this curiosity leads her to regularly try out different things, to always develop new interests and to ask different questions. She is not satisfied with superficial answers. 

In her studies of communication sciences, she primarily focused on the interaction between media and people. Consequently, she began her career as a researcher in the media research department of a TV channel. There she also got to know and appreciate the versatility of market research projects.
 

Currently, Lena works for Produkt + Markt in the Global Agribusiness Research department as a project manager for qualitative and quantitative studies. One focus of her work is on international projects. 

However, qualitative studies are particularly close to Lena's heart. There she immerses into the lifeworld of different people in order to really understand their motives, desires as well as challenges.
 

Expertise

• Mixed-Method Research
• Qualitative interview and survey techniques 
• Ideation and Innovation
• Co-creation workshops
• Interview techniques from the field of CPS & Design Thinking
• Design Thinking Workshops (Online)
• Knowledge for different cultures and global markets
• Expert interviews in the B2B area

Roles/ Responsibilities: 

• Research Consultant
• Project management of qualitative and quantitative multi-country studies
• Moderator for in-depth interviews, focus groups and (creative) workshops (on- and offline)