"One element of success, no matter which profession, is the desire for craft."
Irène Joliot Curie (physicist and chemist)
Qualitative researcher by conviction
Julia's love for psychology sparked at an early age and is based on the exciting stories from the daily professional life of her father, a therapist. She found her great passion in the special course of market and advertising psychology and from then on developed into a market researcher with heart and mind. Her career started in the automotive sector, where she was responsible for national, international, qualitative and quantitative market research projects.
Currently, Julia is a project manager for national and international studies in the field of Customer and Consumer research. Qualitative methods have a special place in her heard. Therefore, it is only logical that Julia has become the expert for qualitative research at Produkt + Markt. Particularly uncovering the true needs and finding the "golden nuggets", for example through ethnography, structural constellations or playmobil, has become one of her specialties.
Julia David
Interviewer, Observer, Facilitator and Trainer
In addition to her now more than 10 years as a project manager in market research, she has discovered a second passion: Ideation and Innovation Research. As a certified facilitator and trainer for various innovation methods, she supports and enables companies to develop sustainable and successful solutions and perspectives.
Expertise
- Qualitative Research (English or German)
- Ethnography
- Multi-Method Research
- Ideation and Innovation
- Design Thinking Training
- Business Model Innovation
- LEGO® SERIOUS PLAY®
- Co-author of the chapter "Qualitative observation methods" in the book "Qualitative market research in theory and practice", 2011, 2nd ed.
Roles/Activities
- Senior Research Consultant at Produkt + Markt
- Group manager Team explore & evolve
- Expert for qualitative market research and innovation research
- Researcher, consultant, facilitator and trainer on deep insights, innovation and strategy
- Certified Agile Coach
- Certified Facilitator in Design Thinking
- Certified Facilitator in Business Model Innovation
Innovation Hubs everywhere
Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact ...
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Work in partnership - How MROC and Design Thinking can collaborate
MROC’S are unbeatable when it comes to agility in innovation processes such as Design Thinking! Even so, they are still all too rarely found in Design ...
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Design Thinking: Peeking behind the scenes
Building, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called ...
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Design Thinking and Market Research
With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe ...
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