The challenges facing providers are growing – in number and pace. Saturation in classic product segments, lower profitability and increasing digitization are just some of the relevant aspects.
For more than 25 years, Produkt + Markt has been reliably helping savings banks, banks, investment companies, building societies, insurance companies and health insurance providers to operate successfully on the market. The need and obligation to consider market changes in our research and consulting goes without saying. Only then it is possible for us to deliver clarity, reliability and inspirations!
FINANCE + INSURANCE
Markets
Payment
Accounts + cards
Loans + investments
Insurance + retirement planning
Statutory + private health insurance
Target groups
Private banking
Private customers
Corporate customers
Institutional investors
Health partners
Farmers
Employees
Agents
Brokers
FINANCE + INSURANCE
Topics, Tools and Projects
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods