We’ve been working in classic B2B areas for more than 20 years – whether in engineering, the chemical industry, print + paper or in soft- and hardware.
B2B
Special markets require special solutions. The individualisation of proven tools + methods, high flexibility, many years of extensive experience and, finally, boundless curiosity in new topics and products drive our success in the B2B sector.
Markets
Engineering
Chemicals
Suppliers
Print + paper
IT/telecommunications
Electronics
Construction
Target groups
(Prospective) customers
Employees
Buyers
Associations
Retailers/wholesalers
B2B
Topics, Tools and Projects
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods
Specials
We at the P+M Group stand by your side as a key partner.
Pay a visit to:
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