Whether companies are looking to enter new country markets, new sectors or new categories, their prospects for success can be immeasurably enhanced by market landscape research designed to:

• Define the size of the relevant market and potential sales opportunity
• Understand the competitive landscape – identifying the key players and market shares
• Map the market distribution channels
• Test potential receptiveness to new products or service

Using a range of techniques such as desk research, expert interviews and primary studies within the key target groups, P+M compiles advanced reports on the target markets consisting of market quantification data, key insights and our own expert interpretations.