According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car seems hard to imagine. Or is it? Under the supervision of Senior Research Consultant and certified facilitator Design Thinking Julia David, Produkt + Markt has launched a project to develop a precise typology of motorists. In her article in planung & analyse, David compares three out of the six types of motorists identified in the survey. As it turns out, the definition of mobility depends on the type of motorist.
What kind of driver are you?
Cars seem to be irreplaceable for many people – really?
No alternative - Many people won’t do without cars.pdf