What is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative potential, the stimuli of everyday life, inspiring facilitation and creativity techniques. Our Senior Research Consultant and  certified facilitator Design Thinking Julia Koch and our Research Manager Natali Pohlschneider explain in their interview with planung & analyse, how this method allows us to uncover more-in-depth insights, and how we develop innovative concepts based on those new ideas.