Creativity does not only help when it comes to developing new products and services, instead it also provides us with deeper insights into our respective target groups. This is an appealing aspect, not only for market researchers. But which methods render the best results most effectively? Following the motto “Experiencing creativity first hand”, Produkt + Markt invited customers and experts to participate in a hands-on workshop on creativity in Hamburg on September 19, 2016.

A total of 12 participants from several industries (i.e. FMCG, automotive, trade, energy, food & beverage) set out to discover exciting creativity techniques. These should allow them to get to the bottom of their target groups’ secret desires and attitudes, while also serving as tools to develop their own innovative ideas.

Together with our well-experienced facilitators Heiner Junker, certified facilitator Design Thinking, certified facilitator CPS and Julia Koch, certified facilitator Design Thinking, the participants found out how they may activate their own creative potential, and at that, which prerequisites they need to keep in mind.

How does one overcome creativity blocks? What do we need to take into account when preparing a workshop on creativity? Which “warm-up exercises” really get those ideas flowing? – These are just a few aspects the facilitators touched upon to guide the participants on their journey towards creativity.

Needless to say, the workshop also focused on a wide variety of methods and techniques that would allow participants to tap their own creative potential. Some of them were traditional creativity techniques, such as the stimulus words method, which uses mind maps to identify new aspects that might facilitate the development of creative ideas. Additionally, the group was also introduced to techniques that have been particularly developed by Produkt + Markt. The micro trend method is one of them, for example. It uses inspiring innovations from other industries as stimuli for new ideas.

Overall, the participants experienced an exciting day full of valuable input and interesting facts worth knowing. After the workshop, many people felt so inspired that they could hardly wait to put to use their newly-acquired knowledge in their own company.