Founded: 1973

Managing directors:  
Katja Birke, Axel Schomborg

Employees: 130

• Multidisciplinary team (including mathematicians, sociologists, psychologists, geographers, programmers, database specialists, data scientists, certified coaches for agile management and/or design thinking, facilitators Business Model Innovation, LEGO ® Serious Play® and constellation work)
• Own recruitment team for demanding target groups

Own field with freelance interviewers/test purchasers

CATI Studio MARKETphone:
30 web-enabled telephone stations

Online panels:
DOC|PROMPT: 15,000 healthcare professionals
POWER|FARMER: 300 farmers (further in progress)
AGRI|PROMPT: 60,000 farmers

Exclusive German member of the WIN network:
Partner institutes in 50 other countries

Memberships:
ADM, BVM, ESOMAR, DMV, EphMRA, DGOF, WIN

Locations:
Wallenhorst near Osnabrück, Hamburg

Industry expertise:
AGRICULTURE, Agricultural Technology, Animal Health and Nutrition, Automotive, Beauty & Personal Care, B-TO-B, Energy, Crop Science, CONSUMER, Durables, Financial Services, FMCG, Food & Beverages, HEALTH CARE, Health Services, Household Appliances, NGOs, Public Services, SHOPPER & Retail, Travel & Transport, Telecommunications

Topics:
ATTITUDES, Advertising Research, Agile Management, BEHAVIOUR, Brand Research, Brand Strategy, Concept Evaluation, CREATION, Agile Coaching, Business Model Innovation, Customer Experience, Customer Journey, Customer Loyalty, Customer Feedback, Design Thinking, Employee Research, Employee Activation, Ethnography, EXPERIENCE, Ideation, Immersion, Innovation, Market Simulation, Mobile Research, Mystery Shopping, Needs, Opinion Research, POS-Research, Pricing, Product Research, Satisfaction, Segmentation, Shopper Research, Smart Data, Social Media Research, User Experience, Visualization