About P+M
Expertise for Smart Decisions
Discover Opportunities
In an era overflowing with data, we support companies in uncovering opportunities within complexity and leveraging them for their success.
Use full service
Our full-service offering ranges from qualitative and quantitative market and user research to data science, consulting, agile coaching, and design thinking, all the way to recruiting highly specialized target groups.
Our Values
This is important to us.
With market research, we aim to make an impact. We want to inspire, activate, and provide security for bold decisions. This is why three values are particularly important to us:
Security
Rely on reliable data and analyses. You can trust our work because we conduct research that is scientifically sound and precise.
Clarity
Identify what truly matters. We get straight to the point and reveal the potential in the details.
Inspiration
Master your change processes. We support you with knowledge, creativity, and strategy.
P+M Academy
Premium Training
At Produkt + Markt, we firmly believe that continuous development is the key to excellence in research and consulting. That is why we created the P+M Academy. We also offer tailored training programs for you, your team, and your organization.
Access exclusive content for free
Interested in training opportunities, practical tips, short inspiration videos, or ready to use checklists?
We are committed to market research
WIN
World Independent Network of Market Research and Opinion Poll.
As the exclusive representative for Germany in the WIN network, we promote collaboration and standards among independent market research institutes worldwide, aiming to enhance innovation and quality in the industry.
As the exclusive representative for Germany in the WIN network, we promote collaboration and standards among independent market research institutes worldwide, aiming to enhance innovation and quality in the industry.
ADM
At ADM, we are committed to establishing and adhering to guidelines in German market research. This ensures quality and transparency and protects the reputation of our industry.
ESOMAR
By being a member of ESOMAR, we contribute to the development of ethical research practices, promote professional integrity, and support the interests of the market research community on a global scale.
EphMRA
As a member of EphMRA, we are particularly committed to pharmaceutical market research, aiming to promote best practices and support innovations in the healthcare market.
Consciously Sustainable
Sustainability is a core value for us. We integrate ESG criteria into our processes and services to ensure that our work has a positive impact on society and the environment.
Learn more about our commitment to sustainability
Learn more about our commitment to sustainability
Ecology and Climate Protection
Produkt + Markt is committed to the goals of the Science Based Targets initiative (SBTi) and actively initiates measures to reduce environmental impact. Our sustainability management system is in the process of being certified by Ecovadis. We use sustainably produced electricity, support rainforest projects in Germany, and promote environmentally friendly mobility. For years, we have been ensuring biodiversity right on our doorstep. Our garden and green roofs are habitats.
Justice, equal opportunities, and social commitment
We promote an inclusive work environment and equal opportunity regardless of gender, age, race, religion, sexual orientation, or disability status. Furthermore, we are a partner of Doctors Without Borders, supporting emergency medical aid in crisis regions. We also support the children's hospice in Osnabrück in their vital work of caring for and accompanying seriously ill children and their families.
Giving People Around the World a Voice
We give people a voice. Our commitment to global understanding and awareness involves participating in worldwide studies to bring people and their concerns closer together. As part of the WIN World Surveys, we regularly explore pressing issues such as environmental sustainability, equality of opportunity, corruption, and education.
Quantifiable Insights on Produkt + Markt
1973 Year of Establishment
140Employees
10Agile Coaches & Design Thinking Moderators
365Days of uninterrupted qualitative research with our experts from INSIGHT|COMMUNITIES
500Projects last year
Certified
DIN EN ISO 9001
ISO 20252
DIN EN ISO 9001
ISO 20252